Anyone who has ever been taken for a walk by a large dog will know the feeling. You're sure that it should be the other way around. You should be walking the dog, but the dog has other ideas and it's stronger than you are, so there's very little you can do about it. There is a great force tugging at the lead, and the best thing you can do is try and steer it the way you want it to go, regardless of the dog's own ideas.
All this time I've been hopeful that eventually, and with intelligence, we as a planet will get our own big dog to head in the right direction. The dog is money, business; the global free market economy. I was certain that there had to be a way of getting a social, environmental and welfare agenda in front of the dog and make it want them: to make environmental concern economically profitable; to make it all worth the while of those who want to make money.
I mean; how else could we do it? We can force money-makers to be ecologically sound and sustainable on pain of financial retribution, or give tax breaks to those who operate morally or with humanity rather than adhering to their own rules of economics, but there will always be reticence, avoidance, a dragging of heels...legal tussles. It will not be a goal but a grudging burden which stands in the way of economic streamlining.
What better way to do it than to find a way in which the rules and practices of economics point towards these goals? To make their achievement economically valuable?
It seemed to me to be an attainable goal; on a par with the Holy Grail, but something which could be a reality through technological advancement, value shift..any number of routes.
All of a sudden I'm not so sure.
Where are we going, exactly?
And will there be a drool-covered sponge ball to fetch when we get there?