When the first episode of Pushing Daisies aired on TV, I was thrilled to pieces. Not only were the cinematography and art style playful and quirky, but the script was refreshing and unpredictable, and Anna Friel was finally back in my life. I loved it.
That's all I've seen to date. Even before the credits finished rolling on that first epsiode I was waiting for it to come out on DVD. Like a lot of people, I don't have a regular schedule; when it comes to being in front of a TV at the same time week after week, I don't even try. I'm not the kind of person who needs to see something NOW and there's plenty of other entertainment in the world to keep me occupied in the meantime. Krissa and I went back to watching our Netflix DVDs, and the current TV season carried on without us.
Occasionally, seeing a billboard for the Pushing Daisies on a bus, I worried.
Maybe it was too quirky, too unusual.
Maybe people weren't watching it.
Maybe it would be axed.
What could I do?
I didn't want to sit there watching the seventh and final episode on DVD, enraged at the brutal termination of yet another interesting show. Not again.
How can viewers communicate our desires to the networks?
The way in which my enthusiasm for a show manifests is that I bother to rent every disc in the series on Netflix rather than quitting and taking them all off my queue...which doesn't give any feedback at all to the stations...and by that time, why would they care? They sold the rights for DVD distribution for a fee based on TV ratings, and you're not giving their advertisers face time by watching a series on DVD.
This is the crux of the odd three-way relationship between advertisers, the television stations and the audience. They want completely different things and only care a little, in an indirect way, whether or not the other parties get what they want.
We the audience want entertainment with as little financial or time-sacrifice as possible. The TV stations want to sell advertising to make money. Advertisers only care about selling their products to make money.
When TV stations held all the cards, their audience contract was simple.
Watch the commercials, and in a minute you will be entertained.
By walking away from this contract we are almost cheating the system that creates our entertainment in the first place. By cutting the connection to the TV stations and renting the entertainment only when it is available to be viewed as and when I choose I am acting in my own self-interest - the way I get my entertainment is convenient and free of any time-investment requirement to watch advertising, something I am happy to pay a little money for.
I don't feel bad about this - the networks and advertisers will themselves only ever operate in their own interest, but technology has shifted the balance of power towards the viewer. This is of course great news for me - the contract is unevenly weighted in my favour - but I have put myself into a position where the choices of the remaining live television audience control what eventually gets down the chain to me, which, while not exactly a sacrifice (what is the real effect of an individual audience member in the ineffective democracy of television ratings?) disconnects me from that direct contact.
If I am willing to pay for convenient and advertising-free entertainment on alternative technology (DVD), the television networks might be able to use technology to tip the balance of values by offering a compromise.
Hulu.com has a library of shows and movies that can only be watched after an unskippable advertisement. This gives viewers the convenience and control of a rented DVD without having to pay for it, as long as we sit through the advert.
It's a technologically enabled redraft of the old contract, but with the scheduling removed.
Another plus is that with direct streaming media you are communicating directly to the television network what you like, which programs are good enough that you will sit through advertising. With an immediacy that bypasses the DVD release dates, that's something I can really appreciate.
Now that Krissa and I are once again coming to the end of the excellent and cruelly cancelled Firefly on DVD, and news is breaking about Joss Whedon's new show, Dollhouse, pausing in production and undergoing changes...I think this direct feedback will remove the feeling of lack of control that being part of an enormous 'television' audience induces.
Pushing Daisies is back for a new season, the DVD and I hope the second, third and fourth episodes are as good as the first. Hulu is great, but I'll still be subscribing to Netflix for a while - one, because of the deal that allows members to watch Netflix streaming media over Xbox Live, and two, because the networks haven't come round to my house and hooked up a computer to the television.
Call me uncompromising, but I'll only fully buy back into television when they figure out that the television itself is a redundant piece of equipment. We shouldn't have televisions in our living rooms any more. We should have computers, but computers linked to a library of advertising-supported entertainment at a better resolution and framerate than the current internet offers. And most importantly, in front of the couch.
That's all I've seen to date. Even before the credits finished rolling on that first epsiode I was waiting for it to come out on DVD. Like a lot of people, I don't have a regular schedule; when it comes to being in front of a TV at the same time week after week, I don't even try. I'm not the kind of person who needs to see something NOW and there's plenty of other entertainment in the world to keep me occupied in the meantime. Krissa and I went back to watching our Netflix DVDs, and the current TV season carried on without us.
Occasionally, seeing a billboard for the Pushing Daisies on a bus, I worried.
Maybe it was too quirky, too unusual.
Maybe people weren't watching it.
Maybe it would be axed.
What could I do?
I didn't want to sit there watching the seventh and final episode on DVD, enraged at the brutal termination of yet another interesting show. Not again.
How can viewers communicate our desires to the networks?
The way in which my enthusiasm for a show manifests is that I bother to rent every disc in the series on Netflix rather than quitting and taking them all off my queue...which doesn't give any feedback at all to the stations...and by that time, why would they care? They sold the rights for DVD distribution for a fee based on TV ratings, and you're not giving their advertisers face time by watching a series on DVD.
This is the crux of the odd three-way relationship between advertisers, the television stations and the audience. They want completely different things and only care a little, in an indirect way, whether or not the other parties get what they want.
We the audience want entertainment with as little financial or time-sacrifice as possible. The TV stations want to sell advertising to make money. Advertisers only care about selling their products to make money.
When TV stations held all the cards, their audience contract was simple.
Watch the commercials, and in a minute you will be entertained.
By walking away from this contract we are almost cheating the system that creates our entertainment in the first place. By cutting the connection to the TV stations and renting the entertainment only when it is available to be viewed as and when I choose I am acting in my own self-interest - the way I get my entertainment is convenient and free of any time-investment requirement to watch advertising, something I am happy to pay a little money for.
I don't feel bad about this - the networks and advertisers will themselves only ever operate in their own interest, but technology has shifted the balance of power towards the viewer. This is of course great news for me - the contract is unevenly weighted in my favour - but I have put myself into a position where the choices of the remaining live television audience control what eventually gets down the chain to me, which, while not exactly a sacrifice (what is the real effect of an individual audience member in the ineffective democracy of television ratings?) disconnects me from that direct contact.
If I am willing to pay for convenient and advertising-free entertainment on alternative technology (DVD), the television networks might be able to use technology to tip the balance of values by offering a compromise.
Hulu.com has a library of shows and movies that can only be watched after an unskippable advertisement. This gives viewers the convenience and control of a rented DVD without having to pay for it, as long as we sit through the advert.
It's a technologically enabled redraft of the old contract, but with the scheduling removed.
Another plus is that with direct streaming media you are communicating directly to the television network what you like, which programs are good enough that you will sit through advertising. With an immediacy that bypasses the DVD release dates, that's something I can really appreciate.
Now that Krissa and I are once again coming to the end of the excellent and cruelly cancelled Firefly on DVD, and news is breaking about Joss Whedon's new show, Dollhouse, pausing in production and undergoing changes...I think this direct feedback will remove the feeling of lack of control that being part of an enormous 'television' audience induces.
Pushing Daisies is back for a new season, the DVD and I hope the second, third and fourth episodes are as good as the first. Hulu is great, but I'll still be subscribing to Netflix for a while - one, because of the deal that allows members to watch Netflix streaming media over Xbox Live, and two, because the networks haven't come round to my house and hooked up a computer to the television.
Call me uncompromising, but I'll only fully buy back into television when they figure out that the television itself is a redundant piece of equipment. We shouldn't have televisions in our living rooms any more. We should have computers, but computers linked to a library of advertising-supported entertainment at a better resolution and framerate than the current internet offers. And most importantly, in front of the couch.


Recent Comments
from Adrian (read)
from Stuart (read)
from Tony (read)
from Adrian (read)
from jamie fae (read)
from Saltation (read)
from Saltation (read)
from Saltation (read)
from srah (read)
from Miss Lis (read)